Published on
September 9, 2010 in
SEM.
YouTube can be a very useful tool for your search engine optimization campaign. As time goes by, more varied types of content are coming into play for SEO. Video content can be a way to re-engage your site users’ attention, and a great addition to your off-page SEO when videos are posted around the net.
A lot of businesses choose to post on YouTube as a matter of course. This is for much the same reason as choosing to optimize for specific Google SEO: YouTube is the biggest video host. It makes sense to approach the bigger players on the internet when you’re trying to get wide-spread attention for your videos.
Happily for all the businesses new to YouTube, the video hosting site has been the subject of increased study due to the business attention it is getting. The search engine optimisation industry in particular has made a close study of how to get videos to top spots on YouTube. There is a fair bit of expert advice out there to be relied on when you are interested in pushing your videos into the spotlight on the site, and you can discuss this with our consultants at www.seoconsult.co.uk.
Getting your video to a good position requires patience, experience and a little work. It is a good idea to include any planned video content in your general optimisation strategy. Here’s the www.seoconsult.co.uk basic checklist for YouTube optimisation:
1. The video post
This is where most of your hard work comes in. Be sure to work keywords in wherever possible.
* Title: Titles are just as important for YouTube as for your web pages. On YouTube, you have 99 characters for your title. This isn’t a lot of room. YouTube titles require a fair amount of reconfiguring to get the right mix of keywords and readability.
*Tags: These can be used to help classify your video, so include keywords.
*Description: This is an incredibly useful section on YouTube, simply because you have so much room to work with. The description section allows 5000 characters. It can be a good idea to include a request for ratings in your description.
*File name: Have you included pertinent keywords in the file name? Numbers and business references aren’t very helpful to the search engines or viewers.
2. Options
The options available on YouTube can help or hinder your video.
*Privacy: You want everyone to be able to view, so don’t forget to set this to ‘public’.
*Ratings: These are the key to your success on YouTube, so be sure to enable them.
*Syndication and responses: Both of these areas can help to boost your views through linking new videos to yours. It’s best to keep both enabled.
*Embedding: It’s a good idea to allow embedding. Although this allows others to use your video as they wish, it also boosts the number of views. If you have sufficient branding on your video, you needn’t worry about ownership.
*Comments: User comments can be helpful, but not always. It pays to experiment with this section.
Published on
September 9, 2010 in
SEM.
YouTube can be a very useful tool for your search engine optimization campaign. As time goes by, more varied types of content are coming into play for SEO. Video content can be a way to re-engage your site users’ attention, and a great addition to your off-page SEO when videos are posted around the net.
A lot of businesses choose to post on YouTube as a matter of course. This is for much the same reason as choosing to optimize for specific Google SEO: YouTube is the biggest video host. It makes sense to approach the bigger players on the internet when you’re trying to get wide-spread attention for your videos.
Happily for all the businesses new to YouTube, the video hosting site has been the subject of increased study due to the business attention it is getting. The search engine optimisation industry in particular has made a close study of how to get videos to top spots on YouTube. There is a fair bit of expert advice out there to be relied on when you are interested in pushing your videos into the spotlight on the site, and you can discuss this with our consultants at www.seoconsult.co.uk.
Getting your video to a good position requires patience, experience and a little work. It is a good idea to include any planned video content in your general optimisation strategy. Here’s the www.seoconsult.co.uk basic checklist for YouTube optimisation:
1. The video post
This is where most of your hard work comes in. Be sure to work keywords in wherever possible.
* Title: Titles are just as important for YouTube as for your web pages. On YouTube, you have 99 characters for your title. This isn’t a lot of room. YouTube titles require a fair amount of reconfiguring to get the right mix of keywords and readability.
*Tags: These can be used to help classify your video, so include keywords.
*Description: This is an incredibly useful section on YouTube, simply because you have so much room to work with. The description section allows 5000 characters. It can be a good idea to include a request for ratings in your description.
*File name: Have you included pertinent keywords in the file name? Numbers and business references aren’t very helpful to the search engines or viewers.
2. Options
The options available on YouTube can help or hinder your video.
*Privacy: You want everyone to be able to view, so don’t forget to set this to ‘public’.
*Ratings: These are the key to your success on YouTube, so be sure to enable them.
*Syndication and responses: Both of these areas can help to boost your views through linking new videos to yours. It’s best to keep both enabled.
*Embedding: It’s a good idea to allow embedding. Although this allows others to use your video as they wish, it also boosts the number of views. If you have sufficient branding on your video, you needn’t worry about ownership.
*Comments: User comments can be helpful, but not always. It pays to experiment with this section.
Published on
September 8, 2010 in
SEM.
A good PPC management company will analyse data looking for new trends and changes within their pay per click accounts. Once you have identified a new trend, what should you do?
Here is some guidelines:
Communication
If you have identified a forthcoming change in the rate of traffic you need to make sure everyone is aware of this imminent event. If you are likely to see an upsurge, inform the appropriate people so that they are ready to handle the increase in requests or orders. If the traffic is likely to drop then it is also good practice to keep people informed. A good pay per click management company can also provide solutions for how this can be turned around.
Promoting ads
If you have a seasonal product then within the off-season period promotions can be a great way of attracting more traffic. Use appropriate text within the ad to promote the offer and entice potential buyers with details.
Managing bids and budgets
If you have identified a new industry development or another likely influence on traffic you may need to up your bids on keywords to attain higher positions. Traffic for main products could fall at certain times but in this scenario start to promote other products instead.
High competition
Always keep focused on competitors. You can’t influence what appears in their ads but you can ensure you have the best chance of success. Take a detailed look at the PPC ads and make sure they highlight the top differentiating factors for the service or product you are promoting.
At www.clickconsult.com we will work closely with you to develop winning PPC campaigns.
Published on
September 8, 2010 in
SEM.
A good PPC management company will analyse data looking for new trends and changes within their pay per click accounts. Once you have identified a new trend, what should you do?
Here is some guidelines:
Communication
If you have identified a forthcoming change in the rate of traffic you need to make sure everyone is aware of this imminent event. If you are likely to see an upsurge, inform the appropriate people so that they are ready to handle the increase in requests or orders. If the traffic is likely to drop then it is also good practice to keep people informed. A good pay per click management company can also provide solutions for how this can be turned around.
Promoting ads
If you have a seasonal product then within the off-season period promotions can be a great way of attracting more traffic. Use appropriate text within the ad to promote the offer and entice potential buyers with details.
Managing bids and budgets
If you have identified a new industry development or another likely influence on traffic you may need to up your bids on keywords to attain higher positions. Traffic for main products could fall at certain times but in this scenario start to promote other products instead.
High competition
Always keep focused on competitors. You can’t influence what appears in their ads but you can ensure you have the best chance of success. Take a detailed look at the PPC ads and make sure they highlight the top differentiating factors for the service or product you are promoting.
At www.clickconsult.com we will work closely with you to develop winning PPC campaigns.