Monthly Archive for September, 2010

Link Building – Proteins for Your Online Muscles

Published on September 27, 2010 in Technology. 0 Comments Tags: , .

Link building is an essential and a widely used activity in search engine optimization (SEO). It involves the generation of links, whether through, but not limited to, blog and forum posting and directory submission. SEO services are usually sought by website owners to increase the popularity of their websites on the Internet. The establishment of several inbound links leading to your main website helps your pages rank higher in search engines, depending on the keywords you are optimizing for. One-way links are much more help in boosting your page rank than reciprocal or multi-way links.

A website’s targeted traffic is a main consideration before starting link-building activities. It determines where you want to place the links leading to your website to ensure that you will fetch users that are highly interested in your products or services. The more relevant traffic you drive in, the more chances of your profit increasing.

The most effective method of link building is by establishing one-way links directing to your website, as SEO experts say. It is an inbound link pointing only to one direction and it is given the highest recognition by search engine bots in defining the relevance of your pages. One-way links could be built by sending articles related to your site to article directories and content sites, many of which could be found online. Such sites usually have a resource box, where you can type in the link pointing to the resource website.

Another method of link building is through multi-way linking, which entails the creation of several non-reciprocal links among at least three partner websites. The links only go one-way. Other ways of building links include posting videos, images, o RSS feeds on your partner sites.

A website owner could embark on a link campaign with the help of professional SEO services. Such companies offer to do your link building campaign for you at specific rates. Professional link-building services usually offer to increase the relevance of your web pages through planting relevant and permanent inbound links pointing to your website.

Their activities include submission of articles to directory listings, submission to sites with high PR links, distribution of articles to article and blog sites, and social network listing. The main goal of link building is to help you reach your marketing goals by driving your targeted traffic back to your main website and allowing them to convert or take the course of action most profitable to your business.

This means that your inbound links should be placed in sites related to yours, sites that preferably have high PR links. Most link-building services usually promise positive results for your online presence within 90 days at the most.

Website owners should, however, be warned to avoid overlinking, which means having too many hyperlinks. Search engine bots for main search engines such as Google and Yahoo are capable of recognizing whether or not certain links are relevant. They “sense” excessive links on a page and disregard them in determining your page rank.

Checklist: YouTube optimization

Published on September 9, 2010 in SEM. 0 Comments

YouTube can be a very useful tool for your search engine optimization campaign. As time goes by, more varied types of content are coming into play for SEO. Video content can be a way to re-engage your site users’ attention, and a great addition to your off-page SEO when videos are posted around the net.

A lot of businesses choose to post on YouTube as a matter of course. This is for much the same reason as choosing to optimize for specific Google SEO: YouTube is the biggest video host. It makes sense to approach the bigger players on the internet when you’re trying to get wide-spread attention for your videos.

Happily for all the businesses new to YouTube, the video hosting site has been the subject of increased study due to the business attention it is getting. The search engine optimisation industry in particular has made a close study of how to get videos to top spots on YouTube. There is a fair bit of expert advice out there to be relied on when you are interested in pushing your videos into the spotlight on the site, and you can discuss this with our consultants at www.seoconsult.co.uk.

Getting your video to a good position requires patience, experience and a little work. It is a good idea to include any planned video content in your general optimisation strategy. Here’s the www.seoconsult.co.uk basic checklist for YouTube optimisation:

1. The video post
This is where most of your hard work comes in. Be sure to work keywords in wherever possible.
* Title: Titles are just as important for YouTube as for your web pages. On YouTube, you have 99 characters for your title. This isn’t a lot of room. YouTube titles require a fair amount of reconfiguring to get the right mix of keywords and readability.
*Tags: These can be used to help classify your video, so include keywords.
*Description: This is an incredibly useful section on YouTube, simply because you have so much room to work with. The description section allows 5000 characters. It can be a good idea to include a request for ratings in your description.
*File name: Have you included pertinent keywords in the file name? Numbers and business references aren’t very helpful to the search engines or viewers.

2. Options
The options available on YouTube can help or hinder your video.
*Privacy: You want everyone to be able to view, so don’t forget to set this to ‘public’.
*Ratings: These are the key to your success on YouTube, so be sure to enable them.
*Syndication and responses: Both of these areas can help to boost your views through linking new videos to yours. It’s best to keep both enabled.
*Embedding: It’s a good idea to allow embedding. Although this allows others to use your video as they wish, it also boosts the number of views. If you have sufficient branding on your video, you needn’t worry about ownership.
*Comments: User comments can be helpful, but not always. It pays to experiment with this section.

Checklist: YouTube optimization

Published on September 9, 2010 in SEM. 0 Comments

YouTube can be a very useful tool for your search engine optimization campaign. As time goes by, more varied types of content are coming into play for SEO. Video content can be a way to re-engage your site users’ attention, and a great addition to your off-page SEO when videos are posted around the net.

A lot of businesses choose to post on YouTube as a matter of course. This is for much the same reason as choosing to optimize for specific Google SEO: YouTube is the biggest video host. It makes sense to approach the bigger players on the internet when you’re trying to get wide-spread attention for your videos.

Happily for all the businesses new to YouTube, the video hosting site has been the subject of increased study due to the business attention it is getting. The search engine optimisation industry in particular has made a close study of how to get videos to top spots on YouTube. There is a fair bit of expert advice out there to be relied on when you are interested in pushing your videos into the spotlight on the site, and you can discuss this with our consultants at www.seoconsult.co.uk.

Getting your video to a good position requires patience, experience and a little work. It is a good idea to include any planned video content in your general optimisation strategy. Here’s the www.seoconsult.co.uk basic checklist for YouTube optimisation:

1. The video post
This is where most of your hard work comes in. Be sure to work keywords in wherever possible.
* Title: Titles are just as important for YouTube as for your web pages. On YouTube, you have 99 characters for your title. This isn’t a lot of room. YouTube titles require a fair amount of reconfiguring to get the right mix of keywords and readability.
*Tags: These can be used to help classify your video, so include keywords.
*Description: This is an incredibly useful section on YouTube, simply because you have so much room to work with. The description section allows 5000 characters. It can be a good idea to include a request for ratings in your description.
*File name: Have you included pertinent keywords in the file name? Numbers and business references aren’t very helpful to the search engines or viewers.

2. Options
The options available on YouTube can help or hinder your video.
*Privacy: You want everyone to be able to view, so don’t forget to set this to ‘public’.
*Ratings: These are the key to your success on YouTube, so be sure to enable them.
*Syndication and responses: Both of these areas can help to boost your views through linking new videos to yours. It’s best to keep both enabled.
*Embedding: It’s a good idea to allow embedding. Although this allows others to use your video as they wish, it also boosts the number of views. If you have sufficient branding on your video, you needn’t worry about ownership.
*Comments: User comments can be helpful, but not always. It pays to experiment with this section.

Using trends and maximising your PPC campaigns

Published on September 8, 2010 in SEM. 0 Comments

A good PPC management company will analyse data looking for new trends and changes within their pay per click accounts. Once you have identified a new trend, what should you do?

Here is some guidelines:

Communication

If you have identified a forthcoming change in the rate of traffic you need to make sure everyone is aware of this imminent event. If you are likely to see an upsurge, inform the appropriate people so that they are ready to handle the increase in requests or orders. If the traffic is likely to drop then it is also good practice to keep people informed. A good pay per click management company can also provide solutions for how this can be turned around.

Promoting ads

If you have a seasonal product then within the off-season period promotions can be a great way of attracting more traffic. Use appropriate text within the ad to promote the offer and entice potential buyers with details.

Managing bids and budgets

If you have identified a new industry development or another likely influence on traffic you may need to up your bids on keywords to attain higher positions. Traffic for main products could fall at certain times but in this scenario start to promote other products instead.

High competition

Always keep focused on competitors. You can’t influence what appears in their ads but you can ensure you have the best chance of success. Take a detailed look at the PPC ads and make sure they highlight the top differentiating factors for the service or product you are promoting.

At www.clickconsult.com we will work closely with you to develop winning PPC campaigns.

Using trends and maximising your PPC campaigns

Published on September 8, 2010 in SEM. 0 Comments

A good PPC management company will analyse data looking for new trends and changes within their pay per click accounts. Once you have identified a new trend, what should you do?

Here is some guidelines:

Communication

If you have identified a forthcoming change in the rate of traffic you need to make sure everyone is aware of this imminent event. If you are likely to see an upsurge, inform the appropriate people so that they are ready to handle the increase in requests or orders. If the traffic is likely to drop then it is also good practice to keep people informed. A good pay per click management company can also provide solutions for how this can be turned around.

Promoting ads

If you have a seasonal product then within the off-season period promotions can be a great way of attracting more traffic. Use appropriate text within the ad to promote the offer and entice potential buyers with details.

Managing bids and budgets

If you have identified a new industry development or another likely influence on traffic you may need to up your bids on keywords to attain higher positions. Traffic for main products could fall at certain times but in this scenario start to promote other products instead.

High competition

Always keep focused on competitors. You can’t influence what appears in their ads but you can ensure you have the best chance of success. Take a detailed look at the PPC ads and make sure they highlight the top differentiating factors for the service or product you are promoting.

At www.clickconsult.com we will work closely with you to develop winning PPC campaigns.

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