Skype has launched Skype Connect 1.0 that enables IP-enabled private branch exchange (PBX) or Unified Communications (UC) systems to connect to Skype.
Businesses can use Skype Connect to make outbound calls from their desktop phones to landlines and mobiles worldwide and billed at Skype’s standard per minute calling rates, and receive inbound calls from Skype connected users by placing click & call buttons on their sites, and receive calls from landlines or mobiles in the corporate PBX with Skype’s online numbers that have been purchased separately. Users can also manage Skype calls using existing PBX or UC systems’ features like call routing, automatic call distribution, conferencing, auto-attendant, voicemail, call recording, and logging.
“Since its inception, Skype has been used by many businesses wanting to reduce communications costs,” says David Gurlé, VP and general manager of Skype for Business. “In fact, based on internal research, in the first quarter of 2010, approximately 37% of Skype users reported that they use Skype for some business or business-related purposes.”
Logos: Logos are very important in corporate world. There are numerous examples of companies that can be identified all over the world from their logos. Everybody knows Nike logos, same for Apple and Windows. On a website, a logo should be placed so that they receive maximum attention.
Spacing: Music is not just sound but the time between the sounds. Similarly, white space on a web page is very important. White space highlights the logo and content.
Colors: Colors play important role in making a site attractive. Specify primary and secondary colors and when and where to use them.
Fonts: A website needs to be readable. The size, type, spacing, color and line height of the texts are crucial and any one elements can make or mar the site. Headings, sub heading and content should be different to make the site more user friendly.
Layout: A neat effective layout which conveys the website’s message effectively is what is required. Over the top designs may frustrate a user.
Copy writing: the website content should be simple, error free and consistent.
Icons: Another way to promote consistency on the site is by defining the use of icons and correct spacing between them.
Navigation: Perhaps the most important aspect of a website that can attract or drive away readers. The menu should be in such a way user is able to navigate easily without getting lots in maze or not been able to find the relevant content.
Advertisers have begun to spend more money on Facebook ads. COO Sheryl Sandberg indicated in an interview that some large organizations have increased their spending ten- or twentyfold in the last year.
Sandberg told just how much things have changed in the past 24 or so months. “Two years ago the big brands were experimenting with us,” she said. “They started buying with us a year ago. Now, they’re going big.”
That’s obviously good news for the social network. Plus, considering that the economy is still less than stable, the improvement’s even more impressive than it would have been under other circumstances, and may speak to bigger gains in the future.
Anyway, Facebook doesn’t intend to let all that cash collect dust. Vaughan Smith, its director of business and corporate development, said, “As we get bigger and our platform gets more stable, I fully expect that we will be doing more significant acquisitions. This is working for us, and it’s working for the people that we’re acquiring.”
Unfortunately, Smith didn’t name any acquisition targets, and Sandberg didn’t say exactly which advertisers have started to cut Facebook huge checks.
Still, it looks like a whole lot more money will be making its way through the social network, and that should make Facebook much more attractive to investors if and when it finally makes an initial public offering